AI SEO for small business

Is your business in the answer when customers ask AI?

Customers can now ask ChatGPT, Perplexity, Google's AI Overviews and Microsoft Copilot for a recommendation instead of scrolling search results. We check whether they mention you for 15 to 20 buyer questions, find what stops them from reading your site properly, and fix it. Fixed price, in USD.

  • We reply within one business day.
  • Audit report within 4 business days.
  • Fixed price, agreed before we start.

Not sure which you need? The free website health check (report within 24 hours) checks whether your site works: forms, links, SSL and speed. AI SEO checks whether AI assistants like ChatGPT, Perplexity and Google's AI answers can find and describe your business. Want a quick look first? Ask for the free AI mini-check: 3 questions tested on ChatGPT, Perplexity and Google, with results within 2 business days.

Search has a new front door

When someone asks an AI assistant "who's a good [service] in [city]?", it often answers with a handful of names rather than a page of links. Whether you're one of them depends partly on things you control: whether your site's structured data, sitemap and pages make it easy for machines to understand what you do, where you do it, and what customers ask.

What we check

AI-search visibility

15 buyer questions (20 on Advanced), approved by you, each run once on ChatGPT, Perplexity, Google AI Overviews and Copilot. We record mentions, citations with links, and which sites are cited instead, with a screenshot of every answer.

Technical and structured data

robots.txt rules for 12 AI and search crawlers, whether you have an llms.txt file, sitemap, indexing, structured data (Organization, LocalBusiness, Service, FAQPage, BreadcrumbList and more), mobile page speed, and your business info.

Fix pack

We make capped fixes ourselves: structured data on up to 10 pages (15 on Advanced), up to 5 new FAQ answers, one About section, 2 hours of page-speed work, crawler and sitemap fixes, then a before/after re-check. Speed or technical problems beyond that? See website fixes.

Fixed prices, in USD

AI Visibility Audit

$350

Report in 4 business days · Paid when you approve the report

  • 15 questions × 4 AI tools, each run once
  • Screenshot of every answer
  • Technical and structured-data check
  • Fix list, in priority order
  • Walkthrough call or video
Get the audit: AI Visibility Audit

Includes fixes

Audit + Fix Pack

$650

8 business days · 50% upfront, 50% on approval

  • Everything in the Audit
  • Structured data on up to 10 pages
  • Up to 5 new FAQ answers + 1 About section
  • Up to 2 h page-speed work
  • Crawler and sitemap fixes
  • Before/after re-check
  • 1 revision
Get audit + fixes: Audit + Fix Pack

Advanced

$950

12 business days · 50% upfront, 50% on approval

  • Everything in Audit + Fix Pack
  • 20 questions
  • 3-competitor comparison
  • Fixes on up to 15 pages
  • Before/after re-check
  • 2 revision rounds
Get Advanced: Advanced

Monthly Tracking

$149/month

Optional add-on after any audit · Cancel anytime

  • Your 15 questions re-run monthly
  • Change log
  • Site re-check
  • 1 small fix (up to 1 h)
  • 1-page summary by the 5th business day
Ask about tracking

Turnaround counts from your approval of the question list. On fix tiers the clock pauses while we wait for access or approvals. Sites over 25 pages get a written fixed quote before we start. Monthly Tracking is an optional month-to-month add-on, not a retainer: billed monthly, cancel anytime.

How it works

  1. Tell us about your business. We reply within one business day.
  2. Approve the questions. We turn your rough list into 15 (or 20) buyer questions.
  3. We test and check. Each question runs once on each AI tool, alongside the technical review.
  4. Get your report. Within 4 business days of approving the questions.
  5. We fix it (fix tiers), log every change and re-check.

What we need from you

  • Website URL
  • Legal and brand name, services, target locations and 3 competitors
  • A rough list of 5 to 20 customer questions
  • For fix tiers: a staff or collaborator login (or Git repo and deploy process), links to your real business profiles, and Google Search Console / Bing Webmaster Tools access for submissions

Straight answers

  • We can't guarantee AI mentions, citations, rankings, traffic or leads. No one can.
  • AI answers change by run, location, account and device, so the report is a snapshot, not a ranking or a guarantee.
  • Google AI Overviews don't appear for every search.
  • There's no timeline for AI tools to pick up changes, and an answer may not change at all.
  • FAQ markup and llms.txt don't make AI cite you.
  • We don't buy links, write fake reviews, use spam tactics, or create accounts in your name.

We hold our own site to the same standard

  • Six Service entries in the structured data on the calybre.in homepage, one per Fix Menu item.
  • Lighthouse SEO score of 100 on mobile and desktop, in our own Lighthouse run.
  • Sitemap and robots.txt open to all crawlers: every crawler is allowed, and every sitemap URL loads.

This is our own website, not a client result.

Want customers answered on your own site too? That's a different service: AI SEO is about how AI tools read and describe your business, while an AI assistant answers customers on your website. See our privacy policy for how we handle what you send us.

Short answers

Can you guarantee my business will appear in ChatGPT or Google AI Overviews?

No. Nobody controls what AI assistants or Google choose to show. We test what they say about you, explain what we find, and fix the things on your site that make it harder for them to understand your business.

Why might the answers look different when I check myself?

AI answers change by run, location, account and device, so the report is a snapshot, not a ranking or a guarantee. Google AI Overviews also don't appear for every search, and we log that when it happens.

Which AI tools do you test?

ChatGPT (with search), Perplexity, Google AI Overviews and Microsoft Copilot. Each buyer question is run once on each of the four.

What do you need from me?

Your website URL, legal and brand name, list of services, target locations, 3 competitors and a rough list of 5 to 20 questions customers ask. For the fix tiers we also need a staff or collaborator login for your website platform, links to your real business profiles, and Google Search Console and Bing Webmaster Tools access for sitemap submission.

How long does it take?

We reply within one business day. The audit report is delivered within 4 business days of your approval of the question list. Audit + Fix Pack takes 8 business days and Advanced takes 12. On fix tiers the clock pauses while we wait for website access or your approval of drafted text.

What does the Fix Pack include?

Crawler rules in robots.txt, sitemap fixes and an llms.txt file where your platform allows it; structured data on up to 10 pages (15 on Advanced); up to 5 new FAQ answers and one About section of up to 300 words, drafted for your approval; up to 2 hours of page-speed work; sitemap submission and indexing requests with your access; and a before/after re-check. Audit + Fix Pack includes one revision and Advanced includes two revision rounds. Blog posts, new landing pages and redesigns are not included.

Can you make these changes on my website platform?

On custom-coded or static sites and self-hosted WordPress we can make every fix we list. WordPress.com depends on your plan. On Squarespace we can add structured data through code injection on some plans, but robots.txt can't be edited, so we report it as a platform limit. Platform limits vary, so we confirm what's editable before quoting. We can add an llms.txt file where your platform allows it.

What we can change on each platform
Platformrobots.txt (crawler rules)Structured data (JSON-LD)What we can do
Custom code / static site (Astro, Next.js, plain HTML)Full controlFull controlEverything, via your developer's usual process or a pull request
WordPress (self-hosted)YesYesEverything. We don't add plugins without your OK
WordPress.comDepends on your planNeeds a plan that allows pluginsWe check your plan at the start
SquarespaceNot editableVia code injection, on some plansStructured data only. robots.txt is reported as a platform limit
Other platformsPlatform limits varyPlatform limits varyWe confirm what's editable before quoting

We can add an llms.txt file where your platform allows it.

Will FAQ markup or llms.txt make AI tools cite me?

No. We add them because they help search engines and AI tools read your site, not as a shortcut to being cited.

How does Monthly Tracking work?

Monthly Tracking is an optional add-on at $149 per month, available after any audit. It is not a retainer: it is billed month to month and you can cancel anytime. Each month we re-run your 15 audit questions once on all four AI tools, log what changed, re-check your site for anything that broke, make one small fix of up to an hour, and send a 1-page summary by the 5th business day. One month's change can be random, so it is best read as a trend over several months.

How do I pay?

The Audit is paid when you approve the report. Audit + Fix Pack and Advanced are 50% upfront and 50% when you approve the finished work. Monthly Tracking is billed monthly, and you can cancel anytime.

What currency are your prices in?

All prices are in US dollars (USD).

Find out what AI says about you

Tell us your website and the kind of customers you want. We'll reply within one business day with the next steps and a fixed price.

Get an AI visibility audit